Throughout the 90’s and early 2000’s the compact tractor market grew at a consistent rate of nearly 10% a year. Today that market drives the sales of nearly a quarter million units a year. Years ago, before such growth only a handful of compact tractors where offered by Kubota and the major agricultural equipment companies. During the mid 90’s Kubota’s B and BX series tractors started finding a broader market, soon after Deere and New Holland started following suit with equipment tailored directly to the small acreage owner. Much like the automotive market, international companies saw an opportunity and several have tried to get a foothold in the American market place. Today choices abound and it’s difficult to know exactly what it is that you’re buying. The following companies are all players in the compact tractor market, they are listed in an approximation of their market dominance.
 
I.  KUBOTA
Kubota Corp was established in Japan in 1890 and moved into the US Marketplace in 1969. Kubota’s success came by establishing a market in the US for small tractors which at the time where only really popular on smaller Japanese farms. Since their inception Kubota has gown into the largest vender of compact tractors in the United States and offers the broadest range of products. Most estimates put Kubota’s share of the compact tractor market at over 50%, however those numbers fluctuate and vary depending on the exact horsepower class. Kubota has roughly 1,050 dealers spread throughout the U.S. Kubota’s biggest strength is that they engineer and manufacturer their own tractors and a majority of their implements. This leads to a better  product synergy and cost control.  
 

Series

Assembly Point

Engine

Transmission

T-Series

Georgia

Kohler/Kubota

Hydrogear

GR-Series

Georgia

Kohler/Kubota

Kubota

ZG/ZD Series

Georgia

Kohler/Kubota

Kubota

BX Series

Georgia

Kubota

Kubota

B Series

Japan

Kubota

Kubota

L Series

Japan

Kubota

Kubota

M Series

Japan

Kubota

Kubota

 

 

 

 

Implements

Loaders

Kubota

 

 

Backhoes

Kubota

 

 

Snow Equipment

RAD (Canada)

 


I.  JOHN DEERE

John Deere is an  American company countries that was founded in 1837. Today they are an international company with a presence in nearly 160 different countries. Their strongest asset has been the strength of their brand and dealer network. John Deere is a nearly a household name and always a consideration when shopping for tractors.  Their compact tractor range is assembled in Georgia, and built in cooperation with Yanmar (Japan). There are approximately 1400 John Deere dealers of varying sizes, not all carry the full equipment line.
 

Series

Assembly Point

Engine

Transmission

L&G Line

 

Kohler/Kawaski

Hydrogear

3000-20 Series

Georgia

Yanmar

JD/Yanmar

4000-20 Series

Georgia

Deere (Mexico)

Yanmar

790 and 990

Georgia

Yanmar

Yanmar

5003 Series

India/USA

Deere 

Deere

 The 790 & 990 are Yanmar Design Tractors.

 

 

 

 

Implements

Loaders

Deere

 

 

Backhoes

Deere

 

 

Snow

RAD / Deere
                     
 


II.    CNH  (CASE / NEW HOLLAND)
Case IH and New Holland are linked under CNH, a merger which was formed in 1999.  CNH itself is owned by Fiat. The compact products offered by the two companies are almost identical with only minor differences. While selling the same product, the company competes with itself and sells Case and New Holland tractors with different pricing and different incentive programs.  CNH is a huge company raking as the world's third largest manufacturer of agricultural equipment, and the seventh largest manufacturer of construction equipment. New Holland utilizes Shibaura tractors and components to manufacture the Boomer Series.
 

Series

Assembly Point

Engine

Transmission

TZ-Series

Georgia

Shibaura

Shibaura

TC-Series

Georgia

Shibaura

Shibaura

TC30

Georgia

Shibaura

Shibaura

*The TC30 is a Shibaura Design Tractor

 

 

 

 

 

Implements

Loaders

ALO

 

 

Backhoes

New Holland

 

 

Snow Equipment

RAD

 

                                       
 
 
III.   MAHINDRA
Mahindra is a huge Indian corporation whose main business is automobiles. Their skill in the tractor business came from a relationship with Case back in the 60’s. The underlying 1960’s Case IH tractor is still sold today under Mahindra’s name. Mahindra has roughly 200 dealers in the United States and has been in the country since 1994. They have seen most of their success in the southern states and Texas and do have a noticeable market presence there. Mahindra biggest strength is their parent company and the pocketbook behind the tractor business.  Mahindra does draw some fire as their testing procedures and specifications are not consistent across all the products that are outsourced.
 

Series

Assembly Point

Engine

Transmission

00 Series

Georgia

Mahindra

Mahindra

10 Series

Georgia

TYM (Korea)

TYM (Korea)

15 Series

Georgia

Mitsubishi (Japan)

Mitsubishi (Japan)

20 Series

Georgia

Mahindra

Mahindra

30 Series

Georgia

Mahindra

Mahindra

 

 

 

 

Implements

Loaders

Varied

 

 

Backhoes

Bradco

 

 

Snow Equipment

N/A

 

 
                                               
IV.   AGCO  (AGCO / MASSEY FERGUSON / CHALLENGER)
AGCO was founded in 1990 when it started a spree of acquisitions. Today AGCO owns 18 industry companies including Duetz, Challenger, and Massy Ferguson. AGCO works with Iseki to manufacture and assemble tractors for many of their brands. You will find many similarities between tractors sold by this family of companies. AGCO products are sold in 140 countries through a vast network of dealers. The American ST Series is manufactured in cooperation with Iseki (Japan).
 
V.  KIOTI
Kioti tractors are manufactured by Daedong in Korea and sold by Kioti-USA, a subsidy of Daedong Industrial. While no firm figures are available, Daedong appears to be the smallest of the tractor manufacturing companies. Kioti has seen a fair amount of growth recently by introducing their CK series which is a more modern tractor. Kioti has roughly 250 dealers in the USA.
       

Series

Assembly Point

Engine

Transmission

CK

North Carolina

Daedong

Daedong

DK

North Carolina

Daedong

Daedong

 

 

 

 

Implements

Loaders

Koyker

 

 

Backhoes

?

 

 

Snow Equipment

N/A

 

                                         
VI.  TYM (TYM / SCORPION / ALLMAND / some MAHINDRA)
TYM was initially established in 1960, and is currently headquartered in Seoul, Korea.  TYM-USA is the distribution organization for TYM tractors in the United States.  The company has been supplying tractors to the US market since 1999.  TYM-USA currently has 2 offices, one on each coast.  TYM-USA has three warehouses in the USA to support sales and parts.  In January of 2006, they plan to expand marketing and sales efforts across the entire United States.  TYM has many distribution agreements in place to promote tractor sales in the United States.  Branding relationships include Mahindra, Allmand, and Scorpion.  In the Western U.S., TYM distributes direct to its dealers.  In the Eastern U.S., TYM distribution is managed by Decker and Co., and is marketed as the "Scorpion" brand. TYM has announced in a recent newsletter that the TYM brand will soon be available across the United States.  In the new arrangement, TYM-USA will distribute TYM tractors west of the Rockies, and TYM-America will distribute TYM tractor east of the Rockies.  The two are not affiliated, according to the TYM-America website.  TYM has a distribution network of approximately 200 dealers in the United States.
   
VII.  MONTANA
Montana is a newer brand of compact tractor launched in 2004.  The company is owned by J.B Hunt of J.B. Hunt Trucking, Charlie Goforth of Bargo Engineering, and Dan Downing of Downing and Associates.  Montana currently sources compact tractors manufactured by LG in South Korea.  Final assembly is in Springdale, Arkansas.  The Montana group also has interests in Farmtrac. Montana is based in Arkansas, where they have an assembly plant.  They have purchased land in North Carolina to build an Eastern distribution center. Recently Montana has been expanding its product line by rebadging zero turn mowers and other products.  Montana has approximately 300 dealers.
 
VIII.  OTHER MANUFACTURERS / DISTRIBUTORS
 
TAFE:
TAFE is an Indian manufacturer of tractors similar to Mahindra.  It is a very large organization; however, its compact line of tractors is relatively small.  In addition to some compact models that are manufactured in India, TAFE also partners with LG to produce others. 
 
BRANSON/CENTURY:
Branson and Century tractors are manufactured by Kukje, a Korean manufacturing organization.  Market penetration in the US is limited by a very small dealer network and unstable distribution.
 
LENAR: 
Lenar tractors are manufactured by Jiangling in China. Currently, Lenar has a very limited distribution system in the United States.  They are looking for dealers to motivate sales, assemble the tractors, and prepare units for delivery.
 
SAME/DEUTZ-FAHR: 
SAME/Deutz-Fahr is a Western European manufacturing corporation.  They manufacture and import a very small range of premium compact tractors.  The company also manufactures compact tractors for Lamborghini and Hurlimann.  The different brands are identical excepting color. 
 
ALLMAND:
Allmand is predominantly a manufacturer of light construction equipment.  They offer one model of compact tractor in the US to complement their line-up.  These units are manufactured in cooperation with TYM.
 
ARGO (LANDINI / MCCORMICK)
Argo is an Italian tractor manufacturer.  Argo manufactures tractor models that are distributed through the Landini brand.  McCormick also brands Argo tractors to offer their compact line