The end of the John Deere buck.

Deere to Exit All-Terrain Vehicle Business July 28 - John Deere has announced to dealers that the company will exit the all-terrain-vehicle (ATV) business. The company has not achieved an acceptable level of profitability for ATV products since it began selling them in the spring of 2004.

Deere will remain and strengthen its presence in the utility vehicle market — a segment the company created more than 15 years ago with the Gator utility vehicle product line.

No John Deere jobs are affected by the decision since John Deere ATVs were manufactured by Bombardier Recreational Products. John Deere said it will honor all product warranties for the ATVs it has manufactured and will have parts available for 10 years under the terms of John Deere's long-term commitment to service parts. Deere will no longer sell ATVs once dealer inventories are depleted.