The 540 on the tach is for optimal PTO speed.
For other tasks, use the RPM that "feels right". There is no magic number. In general, you'll probably find it's significantly less than the RPM's recommended for mowing. You'll want to be in the ballpark RPM of where it's doing whatever the task at hand is without seriously bogging down. It varies by task but in general, I'm running at about 1/2 of the PTO RPM.
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